See? You can be a little saucy around the house and still have your eye on the prize. Our jaunty little motel-styled door hanging tags let you drop a hint around the house while you're still doing the right thing for your fellow man this holiday. This year, we partnered with the crew at Vitamin Angels to eradicate nutrition deficit blindness in 10,000 children on your behalf. How's that for making sure your halo gets polished up? So go ahead, live it up - we'll watch out for the kids.

We wanted to make a difference... don’t you? There’s some very special people who wondered aloud if empowering the children of developing nations with intelligent, simple, specifically designed laptops would change lives around the world. (It does). These smart folks at One Laptop Per Child even named the laptops “XO’s”. (Told you they were smart). We even gave our friends and neighbors a chance to vote on the outcome: Give-to-the-world? Miss our usual antics and present goodies? Totally confused? You know what 93% of our Xmas list said? Share the love with the world. And that’s just what we did. XO.

You’ve just got to respect The Ham. He was The Hoff, before Hasselhoff was even born. Think about it: your parents know him, you know him, your kids even know him; but can you name one thing he’s been in? One? The man is a national holiday in and of himself! Sure he’s as tan as a well basted bird and THAT’s why we love him so here at The Mind. Unconventional and tasty. So holiday 2007 was dedicated to The Ham – way to keep 'em guessing George!

(Ok, let’s face it - just because you were able to come up with The Bonnie Hunt Show, doesn’t mean you didn’t get our point).

Mistletoe?! You mean they were saying we were allowed to kiss at the holiday party? I thought they were announcing that KISS was going to be providing the tunes at this year's party... Harumph. A little cheeky holiday cheer from the kids with an integrated iTunes gift card to match our super-cool trifold holiday greeting.

Continuing our ‘holiday style’ accessories legacy, we decided some soul-food for the soul train was in order. 3 Kings? No. Way. The gang produced a self-playing animated CDrom chock full of holiday irreverence packaged in a bling-bling spinning ‘platinum’ necklace. Rappin’, poppin’, and lockin’ gangstah good fun all packaged in a red lowrider sleigh. Peace and love to all our holiday peoples.

If you have a room full of illustrators, animators and creatives, why not limber them up and have them speak for ourselves? In this project's case, our french bulldog of a marketing director becomes the featured act in a card kit with an accompanying custom manufactured wool cap to tie the whole story together. We wear many hats? You better believe it.

Giving a twist to holiday iconography, we tipped our hats to Colonel Harlan and Santa having some laughs and sharing a pint or two. Comfort and Joy from your friends at Third Mind.

When it was time for us to make the jump across Canal street from Soho to Tribeca we tipped our hats to Evel's rocket car. We let our clients know that a 5,227 foot leap is nothing when you've got your jet-powered swanky on. Come and join us, we landed on our feet!

Our Soho address was 100 Grand Street. We became neighborhood renowned for our 100,000 dollar bar street number sign laminated in our glass doors. What better way to help our clients get through the holiday blues than with a little candy pick-me-up to float them through the year's end.

These kids play truth or dare for keeps, so you better not expect us to blink. A light-hearted trip to Vegas to let the team blow off a little steam leads to experiments in creative foolishness along the way. Fanny packs, optional (of course) and the fed's witness protection program won't let us say much more about the whole affair without Judge Judy getting after us.